Europe's AI Problem Isn't Talent. It's Decision Speed.

The AI race isn’t being lost on talent or technology — it’s being lost in meeting rooms, waiting for approval on a €10K project with a proven ROI.

Not because of talent.

Not because of technology.

Not because of ambition.

Because of decision speed.

In our industry, this is becoming painfully visible. The whole world is now in the AI race, and it’s not theoretical anymore. We see it with our clients: when AI and automation are implemented properly, the results can be massive.

“AI employees” are no longer sci-fi. Companies are already using them — in the US, in Asia, and yes, in Europe too. Bulgaria included 😉

But there’s one thing I keep seeing again and again, especially in client acquisition: the time it takes to say yes or no.

For an investment below €10K.

With a clear use case.

With a proven ROI.

And still…

Weeks of internal discussions. Multiple stakeholders. More meetings. More alignment. More waiting. Meanwhile, other parts of the world are moving fast.

While some countries discuss billion-euro AI investments, many European businesses still take weeks to decide on a five-digit project that could create immediate impact.

One of the reasons we’ve grown faster from Bulgaria is simple: decisions are faster. Not US-fast. Not Asia-fast. But faster than what I often see in Western Europe.

At Capto, we do our best to make automation accessible for SMEs: low initial investment, fast implementation, quick proof of value, real operational results.

Europe has the talent.

Europe has the businesses.

Europe has the need.

Now we need the speed.

Good luck to us — we’re still focused on Europe. We can do it.

Alexis

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Originally posted on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7473962856829530112/