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A partner relationship that makes an actual difference. It's a part of the mindset we have at Capto and reminded of as we are continuously sending generous payments to referral partners/advocates and onboarding new ones under the same terms!
It's on the list of at least a few things that through previous experiences we've seen as ineffective, out of balance, or just plain unfair. However best described, you might realize we have a bit of a chip on our shoulder when it comes to these topics.
👎Haggling over aggressive terms, minimum commitments, and steps to qualify
👎Straying from the core offer or creating imbalance amongst participants (even if not visible)
👎Assigning outsize weight to SWAG gifts, titles, website listings, promotions, equity that only might pay off in years, or just kind feelings of appreciation - instead of cash!
👎Being possessive when it comes to your other interests
It goes both ways. You've worked YEARS to build a trusted network of peers. We've worked YEARS to establish a business process that delivers. We know that warrants meaningful and real compensation, even if the day-to-day commitment of our partners is ultimately minimal.
This is also the beauty of the community-led approach we are building, it’s compounding, and impacting those outside our organization in a way that they actually feel.
Sound refreshing? DM Alexis Chevallot or I to get involved.
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Originally posted on LinkedIn:
https://www.linkedin.com/posts/petersteube_a-partner-relationship-that-makes-an-actual-activity-7493709984590065664-ONS9?
Also published in the Capto newsletter on Substack


