The Bansko post that broke the internet

The below post on LinkedIn went viral with thousands of engagements and hundreds of thousands of impressions…

We are based in Bansko, Bulgaria 🇧🇬
And I probably shouldn’t say this, but…

This week, I traveled across the country and met several European industry leaders.

What struck me most?
👉 Bulgarians, and foreigners living here, often underestimate what’s right in front of them.

There’s a persistent belief that:
❌ “Real ambition are abroad”
❌ “Serious companies are abroad”
❌ “If you want to build big, you deal with Western Europe or the US”
That belief is simply wrong.

Here are just a few examples of world-class companies built in Bulgaria:
Dronamics: European pioneer in cargo drones, behind the first postal drone flights in Europe.
EnduroSat: 60 satellites already in orbit via SpaceX. Bulgaria is now the 2nd largest satellite producer worldwide, after the US.
SUNOTEC: One of the largest solar developers globally. (10,000 MW, 630 sites, 24 countries).
Milara International Ltd.: Defense robots exported to the U.S. Army at industrial scale.
odelo: Headlights for Mercedes, Volkswagen, and Audi produced in Bulgarian factories.

After a full week meeting leaders like these (and yes, the list is far longer than one post, even if I admire Stoil Petrov for trying to compile it), I went back to our base: Bansko.

And it reinforced a simple truth:
Today, you can build an ambitious, international business from anywhere... the talent, mindset, and execution are there.

Huge thanks to: Nestwork Coworking for the infrastructure that enables ambition. Companies like Spicy SE, Metis BI, and Heimaleiga for sharing the journey and proving what’s possible

Bulgaria doesn’t have to be a simple base.
What's needed to go big is already here.

Have a great Sunday,
Alexis