What does Leo Messi know about IT strategy?

“So, you’re telling me Leo Messi and the entire FC Barcelona football team are interested in taking $25 surveys about IT strategy?” This is a real question that I had to ask at one point in his career🤦.

Capto is getting hit up to join or subscribe to:
👋Analyst research
👋Ratings and reviews platforms
👋Market research surveys / customer feedback interviews (AI moderated)
👋Speaking + press opportunities
👋Access to “exclusive” communities

If there’s financial incentives tied to rewarding contributor engagement, 𝘄𝗲’𝗿𝗲 𝗼𝘂𝘁.

I’ve spent 15 years around this ecosystem, on the inside, and alongside other operators & competitors. I experienced the real conversion metrics, ROI, and the tooling that is used to support “best-in-class” systems for verification and validation. The bottom line is, once money enters the equation, the model and signals break.

On top of it all, AI is making this worse on both sides. Operators can scale volume even faster, distract from quality, and skirt by the result details. While bad actor participants can generate more convincing and harder-to-detect responses. Accelerated “garbage in, garbage out” from multiple angles.

A few years from now will these type of third parties even be necessary? AI is simultaneously enabling companies to run “good enough” internal research loops faster, cheaper, and with more proprietary control. Or internal research will be enhanced by emerging intelligence companies with specialized AI models based on cleaner and more auditable inputs. Investing heavily in external, incentive-driven ecosystems… is a questionable bet for our resources.

Our alternative solution is simple. Working directly to build manageable and trusted close communities of our own. What ends up being personal contacts or small-scale extensions (i.e. regional peer meetups or WhatsApp groups). Where participation is direct, 100% genuine, and based on shared knowledge or personal networking as the only rewards.

Who (and what) do you trust to guide your journey?

-Peter

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Originally posted on LinkedIn:

https://www.linkedin.com/posts/petersteube_so-youre-telling-me-leo-messi-and-the-share-7447387890914914304-b7YY/