Why pay more for something?

I’m not rich. Some might say cheap even? But today I paid more for something that I normally wouldn’t.

It was for a local household service provider who’s pitch literally started with - “we’re bootstrapped and ANTI-private equity”.

Everything they said next landed me hook-line-sinker:

✅No pressure or quotas (aka over-the-top sales tactics)
✅If you’re not satisfied, you have a direct line to the people accountable
✅But that’s less likely to happen because we pay and treat our employees fairly, the work that they do is better and with more pride
✅Decision making is independent, again - problems we sort it out directly - change of terms or scope nothing is ever “out of our hands” to remedy or adjust
✅The local fair? The sports fields? Yep you see us on all the banners there because we support our local community.

In a world full of dreamers and big exits, X accounts evangelizing how now is the time to roll up local HVAC businesses to “optimize” their operations (aka the opposite of above)… there’s a rebellious wave of others quietly building sustainable bootstrapped business models and extending these benefits to their clients - regardless of the industry or product.

Even in technology.

Obligatory TAG: Capto! Same principles and treatment of our clients applies.

DM Alexis Chevallot or I if you need a partner to build out your AI agents and automation projects, but one that treats you like a neighbor and not a number on a spreadsheet.

P.S. the “extra cost” vs. the cheapest alternative... 10% more… worth it? right?

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Originally posted on LinkedIn:

https://www.linkedin.com/posts/petersteube_im-not-rich-some-might-say-cheap-even-activity-7496462850299965441-yJxZ