How to Scale B2B Content Marketing Without Adding Headcount: The 5-Part Framework

Let's talk about "carving the Turkey" - but for LinkedIn and as a big part of our #content creation strategy at Capto. 𝘌𝘢𝘴𝘪𝘭𝘺 𝘢𝘱𝘱𝘭𝘪𝘦𝘥 𝘣𝘺 𝘰𝘵𝘩𝘦𝘳𝘴, 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘴𝘪𝘮𝘪𝘭𝘢𝘳 𝘴𝘪𝘻𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴!

If our "Agents of AI" #podcast is a perfectly roasted bird fresh out of the oven, I'm keeping the analogy alive by doing my best to match various body parts but scroll to the bottom for the feast-worthy point of it all.

🦃Breast - for us that's the matching social media posts and our existing network on LinkedIn. Each episode carves into a minimum 4-6 posts. The white meat that everyone sees first and feeds the whole table...
🦃Thighs - that's the transcript, our blog, and written summaries. Each episode provides a juicy addition to our web presence. The dark meat that is rich with depth and detail...
🦃Drumsticks - that's the hosting on our YouTube and Spotify. The duo of legs that carry the bird. Handheld, easy to grab, travels far, and easily consumed on the go...
🦃Wishbone - that's the AI Twin, our private LLM of the discussions via Prifina. The hidden piece that everyone will be fighting over once they find it. Will make our dreams come true what we will be doing with this at hundreds of episodes...
🦃Giblets - that's the #seo, #geo, and all the other goodies. Not for everyone and not our main flavor at the moment (though all the activities above positively impact). Valuable in the right hands and right to be set to the side for future use...

𝙃𝙤𝙬 𝙙𝙤𝙚𝙨 𝙩𝙝𝙞𝙨 𝙨𝙞𝙣𝙜𝙡𝙚 "𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙙𝙞𝙨𝙝" 𝙖𝙙𝙙 𝙪𝙥 𝙩𝙤 𝙖 𝙛𝙚𝙖𝙨𝙩?

Some back of the grizzle filled napkin math; 1x episode per week, 4-6 matching social media posts, plus web traffic, plus YouTube and Spotify impressions - we're conservatively on pace for +500,000 related impressions over the next year. New friends, goodwill, and network expansion excluded - let's call that the gravy 😊

#happythanksgiving

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Originally posted on LinkedIn:

https://lnkd.in/p/dPk3sfw8