Use-cases and case studies? We can do better.

Decision Maker: "Well, uhm, email us a few use cases and we'll be in touch."
Me:

There's a lively debate happening inside the walls of Capto.

Here's both sides...

Peter Steube: Sending use case examples is the modern day version of handing out pamphlets in a parking lot. Also, those who request it are basically acting the same as when you tell that person you didn't want to run into on the street "yea, let's totally hang out soon."

Capto (everyone else on the team, literally): We should keep adding use cases to our content library.

Alternatives that actually move the needle for qualified prospects? IMO here's a few:

🤝We'll put you in touch with a client or other contact that knows your work and exactly what buying decision your facing.
🛠️Let us build you something (pilot-scale) with ROI guarantees, no risk.
🔬Get an NDA on record together instantly, we'll analyze your actual processes and use cases, then provide an actual assessment of where to go next (with or without us).

TLDR; let's stop talking about OTHER PEOPLES use cases and start working on your unique ones. If you still want generic inspiration, no shame pointing you in the direction of major-vendors or creators.

P.S. good news is we still support both options.

Let us know your preference!
(and help settle the debate)

—

Originally posted on LinkedIn:

https://www.linkedin.com/posts/petersteube_decision-maker-well-uhm-email-us-a-few-activity-7477967228366118913-9V0Z