We’re a Long Way from Blue Collar, but Success Means Getting Your Hands Dirty

We're a long way from blue collar, but being succesful means getting our hands dirty. It's all hard work worth doing as it also sets the stage for meaningful and bought-in relationships...

Here's a glimpse into how and why Capto goes all-in with our community, like our "Aviation Week" recently.

𝗔𝘁 𝗮 𝗵𝗶𝗴𝗵 𝗹𝗲𝘃𝗲𝗹:
👷200+ new manually added connections over weeks of advance preparation
👷An overloaded and heavily coordinated content release meant to put us at the top of every feed
👷50,000+ impressions of hard earned exposure for our participating allies
👷Heavylifting with care and attention as we field DMs or call requests
👷Architecting our next projects with our newly acquired clients(!!) and learnings in mind

...and the community build cycle will continue...

𝗧𝗵𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗶𝗻 𝗺𝗼𝗿𝗲 𝗱𝗲𝘁𝗮𝗶𝗹:
1️⃣In advance, we point our networking efforts not just selfishly towards prospective clients, but those who we found as extensions of our current contacts, that are interested in the same things, and we genuinely believe will mutually benefit from what we both can share. This foundation will enhance the process at all stages and regardless of whether all new connections participate directly.

2️⃣With a curated audience established, we then collaborate thoughtfully on the content we will create together. Approaching our expanding network with direct, unique, and thought out ways for them to contribute to what we'll be publishing. Uniting participants and insights with no ulterior motives besides supporting each others success through networking.

3️⃣Execute the publishing of our content at a high level and united together. Coordinated, inclusive, and with everyone bought-in. Participating members get all the advance notice, benefits of praise, and our devoted efforts to recipriocate their contributions with what ends up being noticeable returns. Non-participating members realize more our approach, appreciate the value, and end up inspired to be a part of the distribution velocity.

4️⃣Connect the dots. Now that the flywheel is spinning, our intentionally built audience knows why we connected with them in the first place. They dig deeper, end up on our calendars, and make sure they are a part of what we're building next.

𝘕𝘦𝘹𝘵 𝘶𝘱? "𝘗𝘢𝘺𝘮𝘦𝘯𝘵𝘴 𝘞𝘦𝘦𝘬" 𝘤𝘰𝘮𝘪𝘯𝘨 𝘕𝘰𝘷𝘦𝘮𝘣𝘦𝘳 3𝘳𝘥. 𝘈𝘭𝘳𝘦𝘢𝘥𝘺 𝘧𝘦𝘢𝘵𝘶𝘳𝘪𝘯𝘨 4+ 𝘱𝘰𝘥𝘤𝘢𝘴𝘵 𝘦𝘱𝘪𝘴𝘰𝘥𝘦𝘴, 𝘤𝘰𝘮𝘱𝘪𝘭𝘢𝘵𝘪𝘰𝘯𝘴 𝘰𝘧 𝘶𝘴𝘦-𝘤𝘢𝘴𝘦𝘴 𝘧𝘳𝘰𝘮 𝘰𝘶𝘳 𝘯𝘦𝘵𝘸𝘰𝘳𝘬, 𝘥𝘪𝘳𝘦𝘤𝘵 𝘧𝘦𝘦𝘥𝘣𝘢𝘤𝘬 𝘧𝘳𝘰𝘮 𝘰𝘶𝘳 𝘤𝘭𝘪𝘦𝘯𝘵𝘴, 𝘢𝘯𝘥 𝘮𝘰𝘳𝘦...

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Originally posted on LinkedIn:

https://lnkd.in/p/dZQFRpqA